Auviya Logendran is a seasoned Digital Marketer with over four years of experience in the field. After obtaining her Honors in Business Communications Degree from Brock University, she embarked on her professional marketing career. Auviya gained exposure to marketing in the Real Estate Industry at SuccessWebsite (Consulnet Computing Inc.) before transitioning to the Medical Cosmetic Industry at BoomerangFX.
Skills
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A page should be built with a specific goal in mind. Is the purpose of this page to convert leads or to educate?
It's important to determine the origin of the users. Additionally, ensuring an easy user experience while making the page mobile-friendly is crucial, as many people access the internet on their mobile devices while multitasking.
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I am passionate about creative work! The challenge of working with fonts and colours, discovering visuals that communicate a message, and bringing it all together is always exhilarating. Please refer to my portfolio for a visual representation of my work on Facebook Ad creatives, email blasts, and social media posts.
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The role of the account manager is very similar to a project manager. My key responsibilities in this role have been:
Pitch marketing
Set expectations
Present strategies
Brief my team on the project
Maintain communication and a good relationship with the client
Monitor and measure campaign performances
Communicate with internal teams such as sales and consultants
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Lead generation campaigns and social media management have been a strong point for me.
While referrals can help a business grow, it is crucial to establish a digital presence in today's digital age. This can be achieved through the use of organic tools such as a website, a Google My Business listing, social media posts, and paid advertising to reach those searching for specific services.
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The manner in which information is communicated to an audience is of utmost importance. It will vary based on the audience's expectations and the platform on which they are receiving the information.
I have honed my copywriting skills by collaborating with Creative Designers and Ad Specialists, which required extensive research and a thorough understanding of the audience's challenges and the solutions offered by my clients.
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Email marketing is an excellent tool for staying in touch with a warm audience. By utilizing platforms such as MailChimp and Constant Contact, businesses can keep their clients/email subscribers updated on special events, new offerings, and promotions. It's also a useful method of reminding clients that the business is still active, as sometimes people need a gentle nudge to return.
